The Entertainment Review

ENTERTAINMENT PR/ TELEVISION CRITIC

The idea of formulating a personal brand/online reputation so early into the Humber PR program had me running scared. There was so much to consider and difficult to know where to begin. Personal Brand Camp 2010 was extremely useful for guidance and direction. I found myself more confident in establishing what I’m good at and what I know as the main focus for my online reputation.

Entertainment and pop culture has been an on-going passion throughout my life. Mix that with my need to critique everything around me and I have a pretty solid brand.

A communication junkie to the core, I have an opinion on everything and anything entertainment. My main focus will be on critiquing daytime and primetime television and all that surrounds it. I’m not sure where my brand will lead me, but stay tuned to find out!

Hayley's Personal Brand Plan

View more presentations from Hayley.

A new level of connectivity

The evolution of the web is similar to that of human growth

Are we conforming to social media standards or are they conforming to us?

The state of social media is evolving. PR. 2.0 is the next step in the evolution of social media, which allows connectivity between companies and the public like never before. This growing form of social media is all about two way dialogues and the sharing of information. It's all about building trust amongst those you are trying to reach.

The shift has been made from focusing on the creator of the information towards the users of the information.This is done using forms of social media such as Facebook, Twitter, Blogger etc.

With the emergence of broadband communication we have become highly connected individuals. It involves utilizing all forms of social media to take part in two way conversations with people learning from each other on a daily basis. It is important as a PR practitioner to learn from the feedback you can now get, show people you’re learning and have everyone join in the conversation.

Generation Y no longer interested in listening to a bunch of noise. We want to take part in the noise and make it relevant and worth listening to.

Deirdre Breakenridge and Brian Solis are able make clear the importance of broadband connectivity. Check out the video below to hear Solis’s take on PR 2.0
“Putting the “public” back into public relations”

With all of the changes and the expansion of social media. I anxiously anticipate what will burst onto the social media scene next.