Celebrity Twitter Update

After blogging about celebrities on Twitter a while back, I decided it was time to test the theory further. I had already begun following a number of celebrities and began to monitor their tweets a little closer. My initial blog post about one-way communication among celebrities and their followers still rings true. As Twitter evolves, this is not true in all cases.

It’s typical to find John Mayer tweeting about nonsense and Britney Spears tweeting about her trials and tribulations, but announcing a breakup on Twitter is a new phenomenon. Celebrities use Twitter as a way to send out messages to their fans, keeping them informed and making them priorities. Jim Carrey’s recent announcement of a breakup with long-time girlfriend, Jenny McCarthy over Twitter was an interesting way to make followers/fans feel in the know and important. Celebrity breakups are often dissected on twitter but never announced using this social media tool. Is this a good thing? What was the real intention behind it?

Not all celebrities would agree but a crowd of attentive Web users could become an audience for marketing or branding tool. This is beneficial for some of the more “washed up” celebrities that try to remain current and in the spotlight.

Take Alyssa Milano for example. She has an unbalanced number of the people she follows to those that follow her, but those that she follows she communicates with on a weekly basis. With her new show debuting last week, she uses Twitter as a forum to thank her fans for watching and believing in her. This humanizes celebrities on Twitter and engages them in conversations, which most celebrities have yet to do. Over time, engaging and participating in conversation with fans, may become more of a norm banishing the hierarchal way of viewing celebrities and their participation on social media tools.

Celebrities can and should begin to use Twitter as a way to give back and appreciate their fans, as opposed to just informing them. Only time will tell if the shift of PR 2.0 will influence celebrity tweeters to alter and strengthen their ways of communicating.

The Entertainment Review

ENTERTAINMENT PR/ TELEVISION CRITIC

The idea of formulating a personal brand/online reputation so early into the Humber PR program had me running scared. There was so much to consider and difficult to know where to begin. Personal Brand Camp 2010 was extremely useful for guidance and direction. I found myself more confident in establishing what I’m good at and what I know as the main focus for my online reputation.

Entertainment and pop culture has been an on-going passion throughout my life. Mix that with my need to critique everything around me and I have a pretty solid brand.

A communication junkie to the core, I have an opinion on everything and anything entertainment. My main focus will be on critiquing daytime and primetime television and all that surrounds it. I’m not sure where my brand will lead me, but stay tuned to find out!

Hayley's Personal Brand Plan

View more presentations from Hayley.

A new level of connectivity

The evolution of the web is similar to that of human growth

Are we conforming to social media standards or are they conforming to us?

The state of social media is evolving. PR. 2.0 is the next step in the evolution of social media, which allows connectivity between companies and the public like never before. This growing form of social media is all about two way dialogues and the sharing of information. It's all about building trust amongst those you are trying to reach.

The shift has been made from focusing on the creator of the information towards the users of the information.This is done using forms of social media such as Facebook, Twitter, Blogger etc.

With the emergence of broadband communication we have become highly connected individuals. It involves utilizing all forms of social media to take part in two way conversations with people learning from each other on a daily basis. It is important as a PR practitioner to learn from the feedback you can now get, show people you’re learning and have everyone join in the conversation.

Generation Y no longer interested in listening to a bunch of noise. We want to take part in the noise and make it relevant and worth listening to.

Deirdre Breakenridge and Brian Solis are able make clear the importance of broadband connectivity. Check out the video below to hear Solis’s take on PR 2.0
“Putting the “public” back into public relations”

With all of the changes and the expansion of social media. I anxiously anticipate what will burst onto the social media scene next.