Future Camp- The Future begins now!

As the final Social Media #HumberPR class comes to a close, It was time to experience future camp. I had no idea what to expect. I knew discussions would arise about what we've done and where we go from here. What I failed to recognize was the need to focus on the networks we have been building thus far and importance of continuing to connect with those we already know.

The Beginning:
A class about social media seemed simple enough, but when it began I was extremely overwhelmed. I hadn’t realised how many social and digital media tools existed and was very unaware of how they worked. At the time I didn’t understand the value of such things like Twitter and Blogging. It was very foreign to me. As time went on the overwhelming necessity to connect and engage in conversation using these communication tools took over a huge chunk of my day. The value was evident. The importance of creating and maintaining relationships with those you are connected to was a major priority. We’ve learnt a lot over the past four months and today reminded me that it has only just begun.

The Future Looks Bright:
Moving forward into our prospective careers, it is essential to determine which tools will be most important to carry with. As I look towards a future in PR, I now understand the value of having a blog, twitter, Facebook and especially LinkedIn, as it helps paint a picture of who you are and what you are all about. Connecting with people in this industry face to face is of course ideal, but often unlikely. Social and Digital Media has opened up a whole new world for people to learn from one another and participate in worthwhile conversation.

Consistency in social media is vital. Either give it your all or don’t bother trying. The more information that you put out there, the more people will be inclined to follow you.

Follow me on Twitter @h_farb and follow my fellow PR Arts and Recreational junkies

Cheyoka, smtupper and JacquelineAnne2

The Entertainment Review

ENTERTAINMENT PR/ TELEVISION CRITIC

The idea of formulating a personal brand/online reputation so early into the Humber PR program had me running scared. There was so much to consider and difficult to know where to begin. Personal Brand Camp 2010 was extremely useful for guidance and direction. I found myself more confident in establishing what I’m good at and what I know as the main focus for my online reputation.

Entertainment and pop culture has been an on-going passion throughout my life. Mix that with my need to critique everything around me and I have a pretty solid brand.

A communication junkie to the core, I have an opinion on everything and anything entertainment. My main focus will be on critiquing daytime and primetime television and all that surrounds it. I’m not sure where my brand will lead me, but stay tuned to find out!

Hayley's Personal Brand Plan

View more presentations from Hayley.